VISUAL FOUNDATION & FORESIGHT

One of the first few posts in this blog was the Sagota rejuvenation. I am excited to share how such easily extended in to a non alcohol beer (NAB) offer. I am not saying I am a big fan of any NAB product, but more of how such a design and its visual foundation are made malleable and flexible to easily embrace future variants, extensions & overall innovations.

It is always NOT helpful to have a narrow view on design, and doing 'designing' in isolation. Always consider the broader picture & agenda, and see how your efforts can have legs or wings to embrace long-term foresight.

Photo source: http://tuoitrenews.vn/business/21577/drink-without-getting-drunk-vietnam-brewer-unveils-alcoholfree-beer

RELENTLESSNESS THAT IS SECOND TO NONE

I have always admired Larry Bird. People call him Larry Legend now. Why? He is one of the best in the game (if NOT the best!) What he lacked with regard to physical gifts and overall athleticism, he filled the gap and void by playing smarter, more effectively and really worked his 'pants and socks off' every practice and importantly, every game.

Aside from this guy's ultra high - I would say genius hoops IQ - he was just so relentless at both ends of the floor. Picking (and making!) his shots wisely, and covered (and locked up!) much stronger and larger men at the defensive end. Bird would really punish you - literally - and lay down that killer blow if you are lazy and sluggish.  

I do think that this RELENTLESS attitude and overall mindset is what we need to embrace and exude. There is NO excuse to 'coast along' - step backwards 2-5 steps as it may - but doing so will allow you to play it ahead and move 100 steps forward!

Photo courtesy of bleacherreport.com.