Sunday, August 24, 2014

VISUAL FOUNDATION & FORESIGHT

One of the first few posts in this blog was the Sagota rejuvenation. I am excited to share how such easily extended in to a non alcohol beer (NAB) offer. I am not saying I am a big fan of any NAB product, but more of how such a design and its visual foundation are made malleable and flexible to easily embrace future variants, extensions & overall innovations.


It is always NOT helpful to have a narrow view on design, and doing 'designing' in isolation. Always consider the broader picture & agenda, and see how your efforts can have legs or wings to embrace long-term foresight.

Photo source: http://tuoitrenews.vn/business/21577/drink-without-getting-drunk-vietnam-brewer-unveils-alcoholfree-beer

No comments:

Post a Comment