The subject - via its face value - is indeed challenging & NOT an easy (and straight forward!) task. Doing so requires thorough planning; underpinned with sound logic & much importantly, commitment to mount, invest & sustain.
AP Branding supported this challenge by embracing the expansion of the Eden Cheese Franchise - the market leader for block cheese in the Philippines - via the brand's entry & innovation in to the spoonables category through the launch of Eden Mayo & Sandwich Spread. This undertaking is clearly outside Eden's cheese confines. Visually, we delivered the cues of warmth, freshness, vibrance & overall taste; & allowing these values to 'speak' & be brought alive in the design exercise.
AP Branding supported this challenge by embracing the expansion of the Eden Cheese Franchise - the market leader for block cheese in the Philippines - via the brand's entry & innovation in to the spoonables category through the launch of Eden Mayo & Sandwich Spread. This undertaking is clearly outside Eden's cheese confines. Visually, we delivered the cues of warmth, freshness, vibrance & overall taste; & allowing these values to 'speak' & be brought alive in the design exercise.
