Thursday, October 9, 2014

EXPANDING A BRAND'S REPERTOIRE

The subject - via its face value - is indeed challenging & NOT an easy (and straight forward!) task. Doing so requires thorough planning; underpinned with sound logic & much importantly, commitment to mount, invest & sustain.

AP Branding supported this challenge by embracing the expansion of the Eden Cheese Franchise - the market leader for block cheese in the Philippines -  via the brand's entry & innovation in to the spoonables category through the launch of Eden Mayo & Sandwich Spread. This undertaking is clearly outside Eden's cheese confines.  Visually, we delivered the cues of warmth, freshness, vibrance & overall taste; & allowing these values to 'speak' & be brought alive in the design exercise.

1 comment:

  1. Why dos this blog have osts with food love:gabbie

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