I was doing my weekly errands in the grocery and I noticed this. I would say it's clearly an improve vs previous: Stature is much cleaner & less complex. Visual elements are simplified to deliver a much refined (and more modern) 'Close Up' experience.
Notwithstanding such improve on pack, it must be still so difficult for Close Up to really compete against leading brands in markets like the Philippines and Indonesia - where Colgate - with its solid base of multi- functional branding underpinned with credibility attributes, allow the brand to strongly prevail and be well-engrained in consumers' minds.
Notwithstanding such improve on pack, it must be still so difficult for Close Up to really compete against leading brands in markets like the Philippines and Indonesia - where Colgate - with its solid base of multi- functional branding underpinned with credibility attributes, allow the brand to strongly prevail and be well-engrained in consumers' minds.
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