I saw this not too long ago in an airport somewhere in Asia. As you can see in this photo, there is no proper emphasis on the name of the person in this 'call out' poster His name - which is most important - is just being lost in the clutter and chances are, he may miss this out and end up not seeing his ride on time.
Same goes for any brand. There should be a proper emphasis and focus on how the brand name is expressed from a communication hierarchy perspective. You can't expect a brand name, along with its sub brand and its variant and flavor messaging and descriptors to ALL scream out loud. Otherwise, this is an automatic recipe for clutter. Discern a proper brand hierarchy. Make this logical and in line with your objectives, and build from there. Such espouses focus and a much pointed and targeted pack (and brand) messaging.
Same goes for any brand. There should be a proper emphasis and focus on how the brand name is expressed from a communication hierarchy perspective. You can't expect a brand name, along with its sub brand and its variant and flavor messaging and descriptors to ALL scream out loud. Otherwise, this is an automatic recipe for clutter. Discern a proper brand hierarchy. Make this logical and in line with your objectives, and build from there. Such espouses focus and a much pointed and targeted pack (and brand) messaging.
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