Thursday, May 1, 2014

BEING TOO QUIRKY FOR QUIRKINESS' SAKE




I couldn't help it but notice this label. Stature is refined and does exude that minimum sophistication befitting a gourmet offer. Yet see the text that sort of behaves as a sub brand? What's that about? Imagine if it was just written straight & without breaking the letters  - C L A S I C O. Wouldn't it be easier for everyone? Pack itself does have enough personality but why complicate???  KISS. Keep It Simple S________ :)

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