I saw this ad recently and thought of sharing this with everyone. Miller - as beer brand - is one of the front runners of a cold filtered brew; delivering a mouthfeel that is clear and crisp; and not too heavy and 'bloaty' on the stomach. This is their foray in product innovation - flipping the brand's tide - and offering a wholly-bodied and full-flavored experience. They also did it via a deliberate full kick of 6.9% alcohol content and a noticeably bold and amber structure to ensure differentiation vs. the core offer. Notice the Miller brandmark is only seen as an endorser; and allowing the FORTUNE name to be given much emphasis and personality. As a genuine beer guy, I'd like to get my hands on this.
Source: Miller Print Ad March 2014
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