I recently saw this offer in my usual trade visit in a modern trade outlet:
It is not a bad looking pack for sure; delivering ample differentiation vs. the usual fresh or RTD milk story which is bunched up with typical graphics of milk splashes, glasses or mugs. Though look closely. And look back (e.g. 5 meters away from your screen!). Doesn't it look like the pack feels compartmentalized? As if the overall layout was split in to at least 2 components? That's the problem with this pack. It embraces the consistency discipline via a heavy-handed mindset, with little consideration for flexibility. BEING CONSISTENT DOESN'T MEAN ONE CAN'T BE FLEXIBLE. Consistency is not only derived via a colors holding your pack together; but the overall visual style and tonality can also be utilized to make your life easier (and deliver consistency). If I'd be the one to design this - and I am NOT a designer - I'd utilize variant colors to predominantly embrace each pack; and allow its uniform visual style to hold and thread all variants together to enable it to behave as a consistent range.
No comments:
Post a Comment