Rhys and I are did our usual retail check in a key SEA market we are operating in and saw these two offers:
Notice the milk (Pure & Best) and RTD tea (actually 'made' by Coffee Bean) products. See how simple the elements establish and assemble each brand's individual statures. I could say the shopper can easily identify what these products are (e.g. oh yeah, that is fresh milk; and the other, RTD or Iced tea with clear flavor messaging).
Any product should be made unique - for sure - as such is important in delivering differentiation vs. potential competitors or wanna be's. However - such uniqueness - if you like, should NOT lead to complication and complexity when visually expressing what a brand is all about.
The simpler, the better:)
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