I thought of sharing this with everyone. I never quite did the full circle on my initial post on AP Branding 'building' its Saigon presence. Well, here it is:
It isn't easy to bring the business to this stage I must say. But doing so is NOT an excuse to 'hang loose' or slack, but to ensure we continue to be relentless and continue to push ourselves to be better and stronger; and underpin all our efforts with great design work.
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